PRIVACY POLICY
Last updated: [INSERT DATE]
ELLY CHOU (“ELLY CHOU,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, make a purchase, contact us, subscribe to communications, or otherwise interact with our Services.
By using our website, you acknowledge the practices described in this Privacy Policy.
1. INFORMATION WE COLLECT
We may collect personal information that you provide directly to us, including:
Contact information
Name
Email address
Phone number, if provided
Billing and shipping address
Order information
Products purchased
Order history
Shipping information
Billing details
Transaction information
Payment information
Payments may be processed through third-party payment providers. We generally do not directly store complete credit or debit card numbers.
Account information
If customer accounts are available, we may collect login or account-related information associated with your account.
Communications
We may collect information you provide when you:
Contact customer service
Send us an email
Submit a contact form
Leave feedback or reviews
Communicate with us through social media
Marketing preferences
If you subscribe to our email list or other marketing communications, we may collect your email address and communication preferences.
2. INFORMATION COLLECTED AUTOMATICALLY
When you visit our website, certain information may be collected automatically, including:
IP address
Browser type
Device information
Operating system
Pages viewed
Referring website
Approximate location based on IP address
Date and time of visits
Website interactions
This information may be collected through cookies, pixels, analytics tools, and similar technologies.
3. COOKIES AND SIMILAR TECHNOLOGIES
Our website may use cookies and similar technologies to operate the website, remember preferences, understand website usage, improve performance, and support marketing activities.
Some cookies are necessary for the website to function properly. Others may be used for analytics or advertising purposes.
Where required, you may be given the ability to manage your cookie preferences through our website.
You can also adjust your browser settings to reject or delete cookies, although some website features may not function properly as a result.
4. HOW WE USE YOUR INFORMATION
We may use personal information to:
Process and fulfill orders
Arrange shipping and delivery
Process payments
Send order confirmations and updates
Respond to customer service inquiries
Manage returns, refunds, or exchanges
Maintain and improve our website
Prevent fraud or unauthorized transactions
Maintain website security
Understand how visitors use our website
Send marketing communications when you have subscribed or where otherwise permitted
Comply with legal obligations
Enforce our Terms of Service
Protect our rights and the rights of our customers
5. HOW WE SHARE INFORMATION
We may share personal information with third parties that help us operate our business.
These may include:
Website providers
Our website is hosted using Squarespace, which provides services that allow us to operate our online store.
Payment processors
Payment information may be processed by third-party payment providers used through our website.
Shipping and fulfillment providers
We may share your name, address, email address, phone number, and order information with carriers or fulfillment providers as necessary to deliver your order.
Service providers
We may work with companies that provide services such as:
Website hosting
Email communications
Customer service
Analytics
Advertising
Fraud prevention
Accounting or business operations
These providers may receive information only as reasonably necessary to perform services on our behalf.
Legal and safety purposes
We may disclose information if reasonably necessary to:
Comply with law or legal process
Respond to lawful government requests
Protect our rights or property
Prevent fraud
Protect the safety of our customers or others
Business transactions
If ELLY CHOU is involved in a merger, acquisition, financing, restructuring, or sale of assets, personal information may be transferred as part of that transaction.
6. SALE OR SHARING OF PERSONAL INFORMATION
ELLY CHOU does not sell personal information for money.
However, certain privacy laws may define some advertising or analytics practices as “selling” or “sharing” personal information even when no money is exchanged.
If our website uses technologies that fall within those definitions, eligible customers may have the right to opt out.
Where required, we will provide appropriate privacy controls or opt-out options.
7. EMAIL MARKETING
If you choose to subscribe to ELLY CHOU emails, we may send you information about:
New collections
Product launches
Promotions
Brand news
Events or other updates
You can unsubscribe at any time by using the unsubscribe link included in marketing emails.
Please note that even if you opt out of marketing communications, we may still send you transactional communications related to your orders.
8. DATA RETENTION
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
Complete transactions
Maintain business records
Resolve disputes
Prevent fraud
Meet accounting, tax, and legal requirements
Retention periods may vary depending on the type of information and the reason it was collected.
9. DATA SECURITY
We take reasonable administrative, technical, and organizational measures designed to protect personal information.
However, no method of transmission over the Internet or electronic storage system is completely secure, and we cannot guarantee absolute security.
10. YOUR PRIVACY RIGHTS
Depending on where you live, you may have certain rights regarding your personal information.
These may include the right to:
Request access to personal information we hold about you
Request correction of inaccurate personal information
Request deletion of certain personal information
Request information about how your data is used or disclosed
Opt out of certain uses of personal information
Withdraw consent where processing is based on consent
Opt out of marketing communications
These rights may be subject to legal limitations and exceptions.
To submit a privacy request, contact us at:
We may need to verify your identity before completing certain requests.
11. CALIFORNIA PRIVACY RIGHTS
If you are a California resident and applicable privacy laws apply to our business or data practices, you may have additional rights regarding your personal information.
These may include rights to:
Know what categories of personal information are collected
Know the sources and purposes for collecting personal information
Request access to personal information
Request deletion
Request correction
Opt out of the sale or sharing of personal information
Limit certain uses of sensitive personal information, where applicable
Receive equal service and pricing regardless of exercising privacy rights
If required by applicable law, we will provide a mechanism to exercise these rights.
Requests may be submitted to:
12. CHILDREN'S PRIVACY
Our website and products are not directed to children under the age of 13.
We do not knowingly collect personal information from children under 13.
If you believe a child has provided personal information to us, please contact us so that we can take appropriate action.
13. THIRD-PARTY WEBSITES
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices, content, or security of third-party websites.
We encourage you to review the privacy policies of any third-party website you visit.
14. SOCIAL MEDIA
If you interact with ELLY CHOU through social media platforms, the platform may collect information according to its own privacy policies.
Information you choose to share publicly through social media may be visible to other users.
15. INTERNATIONAL VISITORS
Our store currently ships only within the United States.
However, visitors may access our website from other locations. If you access the website outside the United States, your information may be processed or stored in the United States or other locations where our service providers operate.
16. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in our business, website practices, technologies, or legal requirements.
When changes are made, we will update the “Last updated” date at the top of this page.
We encourage you to review this Privacy Policy periodically.
17. CONTACT US
If you have questions about this Privacy Policy, our privacy practices, or your personal information, contact us at:
ELLY CHOU
hello@ellychou.com